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Transforming the Digital Landscape for a Premier Architectural Millwork Company

BACKGROUND: Founded by an industrious entrepreneur in Salt Lake, India in 1990, our client has grown to become a leading provider of luxury residential cabinetry in the region. Their mastery of design and attention to detail have earned them a prominent place in the market as a top-tier service provider in the architectural millwork industry.

CHALLENGES: The company approached Allied Biztech with a specific vision – to create a digital platform that accurately represents their intricate design capabilities and signature style. The challenge was to translate their well-established brand, recognized for exceptional performance and unique design ethos, into an interactive and engaging online presence.

SOLUTION: Allied Biztech worked meticulously to encapsulate the brand’s essence digitally. This involved the strategic use of graphics to replace the physical experience of wood, creating a seamless transition from tactile to virtual. We developed a photo gallery-driven content strategy for both the website and the app, providing a comprehensive portfolio of their designs to customers. The foundation of the site was built on meticulously crafted wireframes, ensuring a streamlined and functional user experience.

RESULT: The final product is a premium-branded website and app that reflect the company’s unique style and design prowess. Key performance indicators (KPIs) showed marked improvements post-launch. Website traffic increased by 35%, and the average time spent on the website by visitors increased by 40%, indicating deeper customer engagement. User downloads of the app soared by 50% in the first quarter alone, showing the resonance of the digital transformation with their customer base. This comprehensive digital solution has not only elevated their business presence but also significantly automated their operations, underlining the value-added approach of Allied Biztech.

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