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UPSTREAM · SALES OPS STACK REBUILD
For B2B SaaS · 50–500 sales seats · $400K–$2M+ sales tech spend

Sales Cloud + Outreach + Gong + Apollo.
Four sales taxes. One rebuild.

The standard B2B SaaS sales tech stack typically costs $400K–$2M+/yr at mid-to-late stage — and 75%+ of that is wrapper margin over commodity primitives (Postgres, Twilio, Whisper, scraped data). We rebuild all four on direct billing in one bundled engagement with a Salesforce-API-compatible adapter so existing integrations work unchanged. One project. One contract. One unified sales workspace.

Bundle from $98,000·14–18 weeks end-to-end·
Typical mid-stage B2B SaaS · 100 reps

$80M ARR SaaS · full sales ops stack

100 sales seats · 50 SDRs · 50 reps with conversation intel
Sales Cloud Enterprise (100 seats)$0
Outreach (50 SDRs)$0
Gong (50 reps)$0
Apollo / ZoomInfo (50 reps)$0
Total Y1 sales tech spend$0
YEAR-1 NET RECLAIM · INDICATIVE
$0
Bundle build
$108K
3-yr reclaim
$1.6M+
Stack
Yours

At 200 reps + Einstein 1 + Gong Premium, Y1 reclaim crosses $1.5M. Above 500 reps, often $3M+.

Tick the tools you pay for · 60 seconds

See your indicative reclaim. Live.

Tick the sales tech tools you currently pay for. The number below updates with the indicative wrapper-margin reclaimable in one bundle engagement.

Salesforce Sales Cloud (100 seats Enterprise)$330/seat/mo + Sales Engagement add-on
$396K/yr
Outreach.io / Salesloft (50 SDRs)$100/seat/mo
$60K/yr
Gong / Chorus (50 reps)$200/seat/mo · conversation intelligence
$120K/yr
Apollo / ZoomInfo (50 reps)contact data + sequencing
$48K/yr
Clari / BoostUp (forecasting)if you use a forecast platform
$72K/yr
DocuSign Enterprise / PandaDoccontract automation
$36K/yr
Salesforce CPQ / DealHubconfigure-price-quote
$60K/yr
LeanData / Distribution Enginelead routing
$22K/yr
YEAR-1 INDICATIVE RECLAIM (AFTER BUNDLE BUILD)
$0
Tick the tools you pay for. Indicative figures based on public rate cards and typical mid-stage B2B SaaS profiles. Your specific numbers come out of the free Stack Review.
What each of the four tools wraps

Four wrappers. Same primitives.

Each tool in the standard sales ops stack wraps a commodity primitive. Sales Cloud is a CRM data model on Postgres. Outreach is sequences on Twilio + AWS SES. Gong is Whisper + Anthropic on a video archive. Apollo is scraped data + a sequencer. We rebuild on the underlying primitives — same workflow, your accounts.

TOOL 1 · CRM

Sales Cloud → custom CRM

Wraps Postgres + workflow engine + reporting. Per-seat tax on Pro/Enterprise/Unlimited tiers + add-ons (Sales Engagement, Einstein 1, CPQ).

Y1 SFDC
~$396K
DIRECT (POSTGRES + REBUILD)
~$98K Y1
Y2+ STEADY-STATE
~$20K/yr
TYPICAL Y1 RECLAIM
~$298K
→ Sales Cloud rebuild deep-dive
TOOL 2 · SALES ENGAGEMENT

Outreach → Twilio direct

Wraps Twilio + AWS SES + workflow engine. Per-seat tax + Twilio reseller markup.

Y1 OUTREACH
~$60K
DIRECT (TWILIO + REBUILD)
~$28K Y1
Y2+ STEADY-STATE
~$6K/yr
TYPICAL Y1 RECLAIM
~$32K
→ Outreach rebuild deep-dive
TOOL 3 · CONVERSATION INTEL

Gong → Whisper + Claude

Wraps Whisper transcription + LLM analysis + storage. Per-seat tax with the highest wrapper margin in the sales stack.

Y1 GONG
~$120K
DIRECT (WHISPER + CLAUDE)
~$32K Y1
Y2+ STEADY-STATE
~$12K/yr
TYPICAL Y1 RECLAIM
~$74K
→ Gong rebuild · contact for details
TOOL 4 · DATA + SEQUENCING

Apollo / ZoomInfo → custom

Wraps scraped contact data + a sequencer. Per-seat or per-record pricing. Data quality varies; we use targeted sources.

Y1 APOLLO
~$48K
DIRECT (CLAY / TARGETED)
~$22K Y1
Y2+ STEADY-STATE
~$8K/yr
TYPICAL Y1 RECLAIM
~$32K
→ Apollo / ZoomInfo · contact for details

Bundled engagement amortises rebuild costs across 4 tools — net Y1 reclaim is greater than the sum of separate rebuilds. Plus shared infrastructure: one Postgres serves CRM + sequences + conversation data + lead data, one identity layer, one audit log.

Bundle vs separate engagements

Why all four at once beats four sequential.

4 SEPARATE REBUILDS
1 BUNDLED REBUILD
Cost
~$118K total
($58K + $22K + $20K + $18K)
$98K bundle
~17% saved vs separate
Calendar time
~30 weeks
if run sequentially
14–18 weeks
parallel build, single integration
Shared CRM data
4 separate systems with sync overhead
Single Postgres source-of-truth for all 4 modules
Existing integrations
Re-tested 4× per rebuild
Salesforce-API-compatible adapter built once, all 4 modules benefit
Reps' workflow
4 separate UIs, 4 logins, 4 cutovers
One unified workspace, one cutover
Forecast / pipeline
Aggregated from 4 disparate tools
Native cross-tool aggregation — call → email → meeting → deal in one query

Many teams start with Sales Cloud (sharpest math) and add Outreach + Gong + Apollo within 6 months. Bundle pricing applies if all four commit within 6 months.

The math at three sales-team scales · indicative

Pick your team scale. See the bundle math.

Y1 SaaS spend (4 tools)
$624K
SFDC + Outreach + Gong + Apollo
Direct billing (Y2+)
~$46K/yr
all four primitives, your accounts
Bundle build · one-time
$108K
14–18 weeks · all four modules
Hosting + maintenance · /yr
$24K
VPS / AWS + monitoring + ops
$418K
Year-1 net reclaim
3-year reclaim of ~$1.6M · payback in ~4 months · code yours · cancel any time.
Bundle pricing

Fixed price. All four modules.

⭐ Sales ops bundle · 4 tools

From $98,000 — fixed

$98,000 · one-time
14–18 weeks · 4-week pilot per module · 90-day warranty · quarterly check-ins for Y1
  • CRM module — Sales Cloud-class data model on Postgres + custom Next.js UI
  • Sales engagement module — sequences + dialer + AI drafts on Twilio + AWS direct
  • Conversation intelligence module — Whisper + Claude on your call recordings
  • Sales data module — targeted contact enrichment (Clay-class) + sequencing
  • Salesforce-API-compatible adapter — existing tools (Marketo, ZoomInfo, etc.) work unchanged
  • Unified sales workspace — one UI for reps across all 4 modules
  • Cross-module data flow — call → email → meeting → opportunity natively linked
  • Migration of all 4 vendor configs (objects, sequences, recordings, lists)
  • Code in your GitHub from day one
  • 4-week pilot per module before each cutover
  • 4 quarterly check-ins through Year 1
  • 90-day warranty — bug fixes free
Get my sales ops bundle quote →

24-hour quote turnaround · NDA on request

SCALE TIER · 300+ REPS
Multi-region + advanced forecasting + custom CPQ: $148,000–$220,000.
+ MARKETING ADD
Add HubSpot Marketing or Pardot rebuild as same engagement: see HubSpot / Pardot.
+ FORECAST / CPQ MODULE
Replace Clari + CPQ in same engagement: +$22,000–$38,000.
RUNNING IT FOR YOU
Allied BizTech-managed at $18,000–$36,000/yr covers all 4 modules.
Questions about a bundled sales ops rebuild

"What if…"

Can we sequence the rebuild?
Yes. Most teams start with Sales Cloud (sharpest math, foundational) and add Outreach + Gong + Apollo within 6 months. Bundle pricing applies if all four commit within 6 months.
Which order makes sense?
Lowest risk first. Typical: (1) Sales Cloud with Salesforce-API-compatible adapter (other tools keep working), (2) Outreach (drop-in for SDRs), (3) Gong (passive · no rep workflow change), (4) Apollo (data refresh).
What if we use Salesloft + Chorus instead of Outreach + Gong?
Same architecture, same bundle price. We rebuild whichever variant of the sales ops stack you actually run.
What about Marketo / Pardot integration?
If you have Marketo or Pardot, our Salesforce-API-compatible adapter means they keep talking to your custom CRM unchanged. Or rebuild marketing automation alongside — see HubSpot / Pardot rebuilds.
What about Slack / Outlook integrations?
All preserved. Slack/Teams notifications, Outlook/Gmail tracking, calendar booking — same integrations Sales Cloud / Outreach / Gong offer.
How does ramp time compare for new reps?
UX is custom-designed to your sales motion (often better than Salesforce's generic UX). New reps ramp in 1–2 weeks vs Salesforce's typical 4-6 weeks of onboarding. We record team-specific walkthroughs.
Who owns everything?
You. Code in your GitHub. All four systems run in your AWS account. Sales data + recordings + sequences + customer data — all yours.

Why this number works: AI-paired senior engineers raise the floor on quality + consistency · 250+ products shipped · direct vendor billing — you keep the wrapper margin. → The full method

UPSTREAM · SALES OPS BUNDLE

Stop the four taxes. Own the sales stack.

From $98,000 fixed. 14–18 weeks. One unified sales workspace replacing four vendors. No deck-pitch — send your 4 tools' tier + rep count, we send a bundle quote in 24 hours.

15+ years · ISO 9001:2015 · 250+ shipped · MSA · SOW · DPA ready · enterprise references on request.